Marketing planning for Starbucks Essay Example | Topics and Well Written Essays - 3250 words

Marketing planning for Starbucks - Essay ExamplePeople enjoy coffee while reading books, listening euphony or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the course of study 2005 to work for . Section 1 Marketing Audits Organizational Audit In order to understand the companys strength and weaknesses, opportunity and threats the SWOT abstract of the firm has been performed to find the internal and the external environmental situation of the company. SWOT Analysis Strength Product diversification- huge range of products like coffee, baked foods, music cds etc. Well known developed brand image with online presence and copyright logo. The company has their own retail and international stores and dont attend on franchisee. The locations of the stores be very strategically placed to attract more customers. The locations of the stores are v ery strategically placed to attract more customers.With good running(a) environment the company possess valued and very motivated workforce.The company have good relation with the suppliers of cocoa and other requirements.Starbucks is the market leader of the Coffee industry.Customers are loyal to the brandThe company is located internationallyStarbucks has a very strong financial establishment which helps the company to invest in the work of expansion. Weaknesses The company is less focused in its internal processes rather it mainly concentrates on the expansion plans. The increase market and modern lifestyle of people are growing demand for briskborn competitors in the market which cant be controlled by the company. Too many shops within a small field of view can affect the business. The products offered by Starbucks are little expensive than its competitors thus its a weakness for the company to grab the budget market. Opportunities The company has neat opportunity to ent er the retail market with its expansion plan. Technological advancement can bring new techniques to manage their processes. The company can introduce new distribution channel and start delivery service for the customers directly to their place. New product development is another opportunity for the firm to grab the market with its new launch. Emerging market outside the country into developing nation can be a very good prospect for the company. Starbucks can expand in many more areas even within the country thus domestic market can also be a good opportunity for the firm. Threats The growing competition from restaurants, supermarkets, and other coffee shops offering same kind of products to the customers and other coffee products are the major threats for the company. The U.S market is reaching its saturation point which give restrict the firms plan for farther expansion in the market. The instability of the Coffee price in developing countries can be difficult for the firm to acco mmodate its price policy constant for all the countries where the company operates. In supplying countries of coffee beans the farmers are not well treated and thus results in