Saturday, August 10, 2019
Panera Bread business strategy Essay Example | Topics and Well Written Essays - 1500 words
Panera Bread business strategy - Essay Example Being the first to apply latest information technologies, while keeping in mind consumer perception and demand also defines the overall business of organizations. Many economic characteristics define a high technology industry. These are the overall technology consumption of a nationââ¬â¢s economy. It is seen that brand loyalty is less in developed countries compared to new emerging countries. Product life is also a factor which varies in different economies. Answer 2 Apple Inc. has placed itself in a premium position in the consumer electronics market. Most of its products are placed as premium and high priced owing to its superior technology and unique designs. As a result of its successes including the iPods, Apple Inc. has been able to increase its market share in United States as well as other parts of the globe. The competition in Apple Inc. can be understood through Porterââ¬â¢s five forces model analysis. Suppliers- the bargaining power of suppliers is low as Apple Inc. does not have too many suppliers in order to leverage the benefit. Music labels have started giving pressures to the company which might result in high cost Buyer- Those who are loyal to Apple Inc. do not see the price tag. To attract the rest of the segment, Apple Inc. will have to make strategies. Substitute products- Threat from substitute products is high. E-books and other reading gadgets such as Kindle and Nook, substitute models throughout tablet, PC and phone industry are making customer decision making difficult (Corrocher & Zirulia, 2010). New Entrants- Threat from new entrants is high. Threat from low PC and phone manufacturers is low as Apple Inc. has a niche set of customer with more specific demands. However, existing competitors have started making close copies of Apple Inc. products increase overall competition for Apple Inc. Rivalry among Sellers- Rivalry among sellers is the highest. Apple Inc. operates in multiple industries thus it has multiple competitors which results in fierce battles. While Apple Inc. is outright leader in tables and has a strong position in personal media, it faces stiff competition in the PC and smartphone category. Overall strength of competition in video game consoles can be considered as fierce. The gaming industry is filled with intense competitors like Sony, Xbox etc. though Apple Inc. has launched its own brand of gaming console, owing to its high price it is has still a long way to go in terms of market leadership. Answer 3 Business crisis The recent meltdown of major financial institutions and process is causing us all pain, and finally forcing change. Maybe we havenââ¬â¢t seen the results yet, but there are thousands of startup opportunities to offer new products and services, to replace those in crisis Global instability Unpredictable forces such as bubble bust, Middle East crisis can have a quick impact on cost or critical productââ¬â¢s availability. Riots and shutdown in various regions may also for ce Apple Inc. to change its strategies in these affected areas. Lack of effective coalition with government may also lead to change of strategies in Apple Inc. Organizational restructuring After the death of Steve Jobs, Apple Inc. has been though a lot of restructuring in the organization. With the appointment of new CEO, changes were likely to occur. This caused both positive as well as negative responses. It can be seen that these changes are making the competition more intense. Even though Apple Inc.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.